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Dartmouth Media Research Lab (DMRL) Shared Resource

Director: Sargent, James


The Dartmouth Media Research Lab (DMRL) specializes in the content coding of all types of media including movies, television programming and advertising. We have an extensive database of top box office hits from 1995 to the present. Past areas of research have included tobacco, alcohol, food, violence, and sexual activity. The team consists of two trained coders and a supervisor who ensures consistency and reliability.




  • Coded data access service ( Access service )

    Data can be purchased directly from the lab's existing database and is priced out as hourly programming time.

  • Coding of data ( Service )

    You can request additional variables or media types to be coded which is priced out hourly for the coding time.

Last updated: 2011-09-13T14:37:47.919-04:00

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The eagle-i Consortium is supported by NIH Grant #5U24RR029825-02 / Copyright 2016